Formula One Features — September 2016

Formula One is about to enter new territory with the acquisition by Liberty Media. We've all gathered a lot more effort will be put into digital and social media, as a way to broaden the exposure and attract a completely new generation of fans - something the old regime was not even trying to do as Bernie Ecclestone was quick to point out.

Ron Dennis, called McLaren's decision to keep Jenson Button on their books for another two years, an innovative three-driver strategy. Speaking to a lot of paddock old hands all I heard were people speaking about McLaren keeping Button as an insurance policy for an eventual departure by Fernando Alonso.