MAY 30, 2006

Microsoft has a sniff at NASCAR

Microsoft is famous for not getting involved in big sponsorships but at the forthcoming Next Cup race in Dover, Delaware, the Haas CNC team's driver Jeff Green will be racing in the colours of Windows Live OneCare. The deal is a one-off , but it does mark a significant first for Microsoft. Given the company's global reach it is interesting that it chose NASCAR to dip a toe in the water.