JANUARY 26, 2006
Rosberg backer to fund Williams
Battery, one of Nico Rosberg's sponsors in GP2, has announced a long-term deal to sponsor Williams. The deal will see the Finnish energy drink's logo on the drivers' visors, drinks bottles and in the garage. The company which makes the drink is a subsidiary of the Danish brewing company Carlsberg, which owns a number of big beer brands, notably Carlsberg itself, Tuborg, Holsten and number of local brands in Scandinavia and Eastern Europe. The firm has a long history of sponsorship in soccer.
Battery is sold in 25 countries but the company hopes to expand it into a global brand to challenge Red Bull in the energy drink market.
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