JANUARY 23, 2006
Ferrari confirms Martini
Martini has confirmed that it is returning to Formula 1 in 2006 as an official partner of Scuderia Ferrari. The drinks company has signed a multi-year deal with the team and branding will appear in the cars. Martini wants to use Formula 1 to reflect its dynamic, cosmopolitan, and sophisticated nature.
"Martini Racing has more than 35 years experience at the highest levels of motorsport, and this has provided us with a comprehensive understanding of the sensitivities surrounding the drinks industry and motor racing," says Martini racing director Robert Furniss-Roe.
In addition to its sponsorship of Ferrari, and an anti-drink and drive campaign, Martini will also be sponsoring a new lifestyle TV programme in 2006, featuring all the glamour and action from the world's top motorsport series. Thirty three episodes of Martini World Circuit will be broadcast worldwide, in six different languages, from the beginning of March 2006.
Martini Racing's legacy in motorsport stretches as far back as 1968. Since that time Martini has been associated with an illustrious list of teams, including Brabham, Alfa Romeo and Lotus in Formula One, Porsche in the World Champion Series, Le Mans, World Rallying and the German Touring Car Championship and Lancia and Ford in both the World Rally Championship and the World Championship of Endurance Racing.
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