JANUARY 18, 2003
Jaguar and Acer
The Taiwanese computer company Acer used to be involved as the sponsor of Alain Prost's Ferrari engine deal in 2001 but since the demise of the French team at the start of last year has not been directly involved in the sport. That is about to change with our spies telling us that Acer has done a deal to take over the space on the Jaguars previously dedicated to Becks Beer. The German brewery will remain as a Jaguar sponsor but with a much smaller presence on the car. This is the second deal involving Jaguar and an ex-Prost sponsor, the team having recently done a small deal with Yahoo!