SEPTEMBER 9, 2002
Lobbying for Lotus
But even this is not the key issue. The fact is that British American Racing's rebranding plans are not about taking on a new identity but rather about focussing the team around a brand which will have some use to parent company British American Tobacco. There is no reason, even after a tobacco ban, why a cigarette company cannot own a racing team and cannot use the exposure of racing to build a brand for a completely different industry. Thus chasing after a name which was once famous which will promote businesses owned by others is not logical.