JUNE 14, 2001
Ferrari replaces Hilfiger
Hilfiger, which carries branding on the Ferrari mirrors, has made the team's clothing since 1998. The deal now passes to Fila, which will also market Ferrari-branded sports and foot wear that for retail worldwide.
Fila originally supplied Ferrari through the 1980s and early 1990s, and will see its new deal extend beyond Formula 1 to include the Ferrari 360 Challenge in the USA, Europe and Japan. As with Hilfiger, it will also supply a full range of shirts, jackets, shoes, trousers, body warmers, sweaters, and travel wear such as sports coats to the members of the Formula 1 team.