JANUARY 6, 2001
Mobile phone money
The problems are expected to arise because the companies have spent too much money on acquiring licences for third generation mobile phones in the recent wave of auctions. With the market in Europe nearing saturation level revenues are not going to increase unless big companies take over the small players and even then the debts incurred are going to bite hard. The research suggests that profits will begin to fall in 2003 and most of the companies will be losing money by 2007. It suggests that the companies might not return to profit until 2013. In the circumstances it is going to be hard for the companies to justify big sponsorships in F1 although it is probable that the rush to find more customers around the world will lead to more backing from the big players in the short term.